Cheese Board Collective is a local shop in Berkeley, which offers a wide variety of cheese. I also love their freshly baked breads and pizza. They are very popular in the Bay Area but they don’t have a good identity. So I thought why not create an identity for them by myself and make the brand have a stronger, clearer, and more memorable look. I also wanted to bring more fun and unique features to the products. By using illustration and typography in black and white, I wanted to simplify the brand and make it unique.