This project was to pick a director and plan a film festival based on a common thread in his films. I chose a Japanese film director Shunji Iwai who is known for his distinctive and innovative visual style. Based on his unique perspective towards the age of youth, I came up with the title “Embrace the rain” to represent the reflections of bittersweet memories in most of his films. Inspired by his style of “pure”, I kept minimal design in my head and developed an exclusive pack which includes a series of products relate to the word of “memory”. Components like diary, soundtrack in a bottle of sand, origami paper and stationary system give people an idea of the mood when they receive this exclusive pack. The festival will take place in Japantown located in San Francisco, where a lot of foreigners go to embrace Japanese culture.